Market Entry Diligence
Picking the right battles
A leading investment group (“VentureCo”) was faced with a compelling opportunity in a novel portion of the markets they participate in. VentureCo required a prompt understanding of key market forces and routine analyses of individual complex strategic business opportunities. VentureCo selected LDR to serve as an advisor for the establishment of this expert ecosystem and pursuit of specific growth opportunities.
In under a month, LDR built a highly engaged network of industry experts to support the strategic decision-making process, and developed a market study inclusive of numerous interviews, research questionnaires, and industry analyses to efficiently understand nuanced market segments for further consideration. VentureCo followed LDR’s analysis, and in doing so averted a hurried investment in a crowded and challenging market.
The Goal
Faced with a compelling opportunity in the auto hauling market, our client required a prompt turnaround analysis of a complex market segment, which was dominated by a single, private entity. The prospective deal was valued between $5 Million and $15 Million.
The Challenge
Complex market segment analysis
Our Approach
Execute quickly and thoroughly
Focus on critical market factors
Build a cross-functional team of subject matter experts
The Results
LDR focused our research and analysis on the most critical market factors to accelerate the client’s understanding of the auto hauling value chain. The client avoided a hurried investment in a crowded and challenging market.
Key Accomplishments
LDR developed a replicable working model in project leadership between client and client’s portfolio company
Rapidly executed a comprehensive and concise overview of a complex, niche market
Implemented and completed project within an accelerated, 3-week timeline
Guided client away from a potentially detrimental business investment